PHA 6797 Applied Pharmaceutical Research Communications


Research should be the foundation of all pharmaceutical decisions in today’s health care system — from treatment choices to product approval and formulary decisions. A prerequisite to using pharmaceutical research is communicating that research. Pharmaceutical research must be communicated in a way that effectively translates value to the intended audience. Yet, the very definition of value may vary for different audiences, such as health care providers, consumers, and payers. Dissemination vehicles for communicating pharmaceutical research also vary by audience and are often governed by different rules and regulations.

This course will describe the concept of pharmaceutical value from the viewpoint of the health care provider, the consumer, and the payer. Students will learn about various types of research communications for each audience and their applicable rules and regulations. This is an applied class where students will produce portions of a variety of pharmaceutical research communications, such as peer-reviewed journal articles, clinical study reports, formulary dossiers, publication plans, and conference presentations. Upon completion of the course, students will have a portfolio of their work suitable for sharing in a job interview.

The course will emphasize giving and receiving feedback and incorporation of value messaging into all pharmaceutical research communications.

Upon successful completion of this course, the student will be able to:

  1. Understand the definition of value in pharmaceuticals from the perspectives of the healthcare
    provider, the payer, and the consumer
  2. Apply best practices to develop pharmaceutical research communications that incorporate value messaging for three distinct audiences: health care provider, payer, and consumer.
  3. Apply the key rules and regulations governing how pharmaceutical manufacturers can communicate to each of health care providers, payers, and consumers in the development of pharmaceutical research communications.
  4. Collaborate with classmates to give and receive peer reviews of communications that meet quality control standards.
  5. Select appropriate and targeted dissemination venues for research, including scientific conferences and peer-reviewed journals.
  6. Prepare study materials for presentation at a scientific conference, including an abstract and poster, in compliance with guidelines.
  7. Create tables and figures that convey study results accurately and effectively.
  8. Describe the steps of publication planning to support a pharmaceutical product.
  9. Describe general considerations when preparing regulatory materials.

Tuition: $2,250
Credits: 3

*Please note that this syllabus is subject to change. Use the updated syllabus in Canvas as the official course syllabus.