This course challenges students to think about supplying of pharmaceutical products and services in a broader context. Discussion begins with research and development, the importance of intellectual property protection, and legislation that stimulates or stifles the process. Channels of distribution for pharmaceutical and medical device products are examined, contrasting the flow of goods and the flow of payments. Product pricing is deliberated along with the role of comparative effectiveness research. Impact and oversight of promotional practices are considered. The global implications of domestic pharmaceutical policies are introduced.
PHA 6269 Syllabus