Description
Research should be the foundation of all pharmaceutical decisions in today’s health care system— from treatment choices to product approval and formulary decisions. A prerequisite to using pharmaceutical research is communicating that research. Pharmaceutical research must be communicated in a way that effectively translates value to the intended audience. Yet, the very definition of value may vary for different audiences, such as health care providers, payers, and consumers. Dissemination vehicles for communicating pharmaceutical research also vary by audience and are often governed by different rules and regulations.
This course will describe the concept of pharmaceutical value from the viewpoint of the health care provider, the consumer, and the payer. Students will learn about various types of research communications for each audience and their applicable rules and regulations. This is an applied class where students will develop payer and health care provider focused pharmaceutical research communications that incorporate value messaging and other important concepts learned throughout the semester. Upon completion of the course, students will be able to understand the various considerations when developing research communications that incorporate value messaging and apply the applicable rules and regulations for each audience.
Tuition: $2,250
Credits: 3
*Please note that this syllabus is subject to change. Use the updated syllabus in Canvas as the official course syllabus.