In this course, the student will address the critical concepts and theories of value proposition to get to the core of marketing strategies. The course incorporates active learning projects for the development, measuring, testing, and production of an innovation, service, or feature intended to make a company or product more attractive to customers. The student will learn how to strategize and create relevant and compelling narratives that are unique and cutting-edge.
*Please note that this syllabus is subject to change. Use the updated syllabus in Canvas as the official course syllabus.